Silverthorne Subaru Dealer highlights Subaru’s newest ad campaign

Groove Subaru Silverthorne, one of your premier Silverthorne Subaru dealerships, would like to highlight how Subaru is shifting their advertising to reach a new demographic.



A new, innovative advertising campaign has been launched by Subaru of America, Inc. that targets the Chinese-American market. Featuring one of the Top Safety Picks by the Insurance Institute for Highway Safety (IIHS), the Subaru Legacy. The campaign is being produced in Mandarin, Cantonese, and English. The ads will run on TV, in print, and online in key Asian-American markets, including San Francisco and Los Angeles.

The "Sweet Tomorrow" campaign was developed in partnership with Park Productions and Ad Asia and is centered on the lives of expectant parents with the emphasis on the reliability and safety of Subaru as a brand. The campaign tells the story of a young Chinese couple who are working to balance tradition with their Chinese-American lifestyle as they prepare for parenthood. The Subaru is introduced as their choice for comfort and safety as they move into the next stage of their lives. Summit County Subaru enthusiasts will be happy to now that Groove Subaru Silverthorne has plenty of the 2012 Imprezas in stock. 

"Making the right vehicle choice is a big decision for expanding families," said Alan Bethke, director of marketing communication, Subaru of America, Inc. "In fact, other than the arrival of the child itself, a car purchase is one of the biggest costs involved for new parents. It's important that families choose a vehicle that provides safety and versatility and we wanted to show that in a unique and emotional way."

The potential Subaru owners in the target markets for this ad campaign are younger than the general automotive consumer market and focusing on new parents is one way to seek out the younger demographic. The ad campaign depicts the early to late 30s age group by life state and life style depictions and there is no more crucial life moment than preparing for the arrival of a child. Subaru is focusing on making the right choice of new vehicle for the expanding family. Park Productions produced the "Sweet Tomorrow" TV spot with director Lisa Rubisch. "Sweet Tomorrow" is scheduled to run through October 2011.

At Groove Subaru Silverthorne, one of your local Silverthorne Subaru dealers, we understand that the economy is a little rocky right now.  So we have great deals on all of our new and used cars in stock.  But maybe you are not looking to buy a new or used car right now, maybe you are sitting on a car that you don't drive and just need some money for it.  If that is the case, we can help!

Our Silverthorne used car inventory is drastically low; therefore, we offer a We'll Buy program that will take that unused car off your hands.  With this program we make selling your used vehicle easy by providing quick and up-front appraisals. We'll get you the highest trade in value on your car, or buy it out right from you.

Categories: News

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