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171 9th St, Silverthorne, CO, 80498

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.



Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



It's our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and we supported teachers and students with donations of $400,000 in gift cards and school supplies.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.


How is Groove Subaru of Silverthorne dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

  • Summit county animal and shelter
  • Drive for Education
  • Friends of the Dillion Ranger District

Love Promise Stories from Groove Subaru of Silverthorne

Subaru and Groove Subaru of Silverthorne believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

A very happy ending....

Our happy ending story is about Bumper. Bumper and her five siblings were strays rescued from a reservation in Aztec, New Mexico and taken to the local Aztec Animal Shelter. The Summit County Animal Shelters transfer program with the Aztec shelter provided Bumper and her siblings a way to leave an overcrowded shelter and have a chance at a new life here in Colorado. They all arrived here on July 15th to start a new adventure. Unlike her siblings, Bumper was very shy when she arrived at the shelter. The staff soon realized something was different about her, she was deaf. The shelter staff set out learning basic sign language in order to communicate with her and make her more adoptable. Along with a couple of special volunteers they taught her basic commands like come, sit and stay. With this special attention, long walks and lots of love, Bumper gained confidence and was much more outgoing. With this success, Bumper was taken to events the shelter was invited to and became a favorite of the people there, as well as the staff and volunteers at the shelter. However, because people tend to shy away from adopting animals with “issues”, Bumper couldn’t find a home. One day a volunteer told a friend about Bumper. These folks had recently lost their deaf dog and were excited to meet a potential new family member. They drove two hours to the shelter and fell in love. On October 22nd, 2022 Bumper’s journey from the reservation in New Mexico ended in Lakewood, Colorado with her forever home with her two new siblings and a parrot! The people and businesses in Summit County, which include our local Subaru dealership, along with the thirty-three year partnership between the Summit County Animal Shelter and the League for Animals and People of the Summit, provide support to our shelter all year long, and make these opportunities for animals to overcome a tough start to life possible.

Friends of the Dillon Ranger District Donation

April 26th, 2022 Groove Subaru Silverthorne had the pleasure of presenting Mike Connolly and Doozie Martin from Friends of Dillon Ranger District with a $6,000 donation. These funds will help to support outdoor stewardship projects and improve National Forest trail conditions in Summit County. $3,000 of the donation was raised through the Subaru Share the Love Event and Groove Auto decided to match that amount with funds from our Drive for Education program. We are honored to support such a vital organization, right here in our backyard and do our part to help preserve the beauty of our National Forest.

First Friday

On the first Friday of every month Silverthorne in Colorado holds what they call "First Friday". This is to bring the community together to do something that benefits the lives of the people living in this city. On Friday March 4, 2022 we sponsored a Rail Jam that was held at the Performing Arts Center in Silverthorne, CO. The Rail Jam is a competition between local skiers and snowboarders where they can show off their skills on a jump and on a rail. It's a lot of fun and brings out so many people to an outdoor event that is obviously very important to the community being a ski town. Groove donated $5000 to this event to help highlight local athletes and under funded youth athletes in the county. This is our 3rd year holding the rail jam and hope to continue for many years to come.

Subaru Loves Pets - Summit County Animal Shelter

In early September our Animal Control got a call about two puppies abandoned in a box by a dumpster. This is uncommon for our area. Upon arrival it was clear they were both very ill. The shelter set up arrangements to get them to an emergency vet in Denver. They were diagnosed with Parvovirus and began around-the-clock treatment. One puppy did not survive. The other puppy, named Copper, pulled through and soon returned to our shelter to continue treatment. He was on a strict quarantine due to Parvo being contagious and life threatening. A select few dedicated staff members and volunteers spent time with him so he could feel love and companionship. About two weeks later, once he was stable, yet still contagious, we lined up a foster home for him. This lessoned the chances of more shelter animals becoming ill while also getting him into a more comfortable environment. Over the next month he continued to gain strength and his goofy puppy personality began to shine. Now about 4 months old, he was well enough to get neutered. His foster family brought him to the shelter for his surgery. The staff was about to start asking the foster family all about what they had noticed about him in their home, so we could pass that information on to potential adopters, when they informed us that they would love to adopt him! A Foster Failure is the best kind of failure and what we were all hoping would happen too. He was officially adopted mid-October, about a month and half after being found near death. If it were not for generous donations like that given to us by Subaru, we would not have the resources or funds to provide the high quality and critical care some of these animals are in dire need of. This abandonment tale also ended up being a front page story for our local newspaper in an effort to educate our community about resources available to them if they are in a position where they can no longer care for their pet. The positive outcome was the cherry on top to it all. Again, only made possible by the generosity of our compassionate community.

Friends of the Dillon Ranger District

In 2020, despite the pandemic, Friends of the Dillon Ranger District (FDRD) was able to accomplish huge improvements to several of our local trails, camping areas, and wildlife habitats, as well as educate hundreds of locals and visitors on the sustainable management of our National Forest. Thanks to funding from Subaru's Share The Love program and our local dealership, Groove Subaru of Silverthorne, FDRD hosted over 50 volunteer projects based around forest stewardship. We removed old barbed wire fencing in Acorn Creek, to enable elk and moose to roam freely without being caught. We improved over 600 feet of trail in the Soda Creek/Groovy Uvi area, as well as built a new bridge, and just under 1 mile of brand new trail. We rehabilitated 8,700 square feet of illegal campsites in Peru Creek, and collected hundreds of thousands of seeds at Copper Mountain, to be used for restoration efforts. We improved drainage on the first mile of the CO Trail at Gold Hill by constructing a rock wall and digging 20+ drainage dips, and constructed a 24 foot natural turnpike on a very muddy section of the Spruce Creek trail. FDRD volunteers additionally patrolled over 1,500 miles of trail as a part of our Volunteer Ranger Patrol program and picked up over 130 bags of trash at trailheads as a part of our Adopt-a-Trailhead program. Learn more about the local forest stewardship accomplishments that Share the Love donations helped fund here: THANKS, GROOVE SUBARU OF SILVERTHORNE!!!!

Vista Subaru Supports Shelter Pets

Summit County Animal Control and Shelter was very fortunate that Vista Subaru of Silverthorne chose us to be part of the Share the Love Event. The kind people of Subaru delivered us a check for $4,161. This money will fund medical treatments for shelter animals such as spay and neuter, dental, health exams, and diagnostic testing. We are very grateful to be a recipient of this very generous donation which will help make our shelter animals healthy, thereby, helping them to find their forever homes. THANK YOU SUBARU!


Drive For Education

Vista Silverthorne supports our county and with every car we sell we save $10 towards our schools for Drive for Education. Visa Silverthorne is very excited to be able to help our county and kids out and look forward to helping our community each year.

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We’d love to hear from you.

Did Groove Subaru of Silverthorne go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

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Groove Subaru of Silverthorne 39.6394175, -106.0799844.